Product
Strategy
Why start here?
You should consider starting with Product Strategy when you are having challenges with getting organizational alignment on what direction to pursue, are having difficulties connecting strategy to tactics, or struggle to create meaningful, measurable objectives.
Product Strategy reduces planning risks, increases organizational resilience, and enables responsive decision-making. All good things in today's ever-shifting business landscape.
How it works
Balance product vision with financial & operating goals
Map tactical insights into strategic inputs
Assess internal & external business landscape
Create achievable, measurable objectives
Improve alignment with strategy deployment
Setting up a continuous strategy process
Budgeting & portfolio planning as capacity investment
Enhance strategic resilience and readiness
Who gets involved
The core group should be the people in roles responsible for strategy development. This is usually at least the:
senior product leadership
senior technology leadership
senior sales & marketing leadership
Other people in roles typically impacted by strategy develop & strategic tradeoffs should also be considered, such as:
senior support & service leadership
roles responsible for operationalizing strategic plans
senior tactical specialists
If some ancillary stakeholders can’t participate directly, we can accommodate them through readouts and other feedback mechanisms as needed.
Strategy worksheets
The worksheets and canvases below are used during our structured learning.
Everything is licensed Creative Commons, so feel free to try them out!
If you have questions about using any of the tools, please reach out!
