Customer Discovery
Why start here?
Customer Discovery is a good starting spot when you have challenges validating your assumptions about what would be most valuable to your customers, users, or prospects.
Customer discovery helps by advancing your learning about people and their real problems your product helps them solve. It can also improve your product's adaptability and resiliency.
How it works
Match discovery work to product lifecycle needs
Uncover unmet user needs & experiences
Leverage gaps found in customer alternatives
Identify your riskiest product assumptions
Design experiments to (in)validate product assumptions
Increase adaptability with multiple solution options
Align product desirability, feasibility, and viability
Identify & prioritize adjacent market opportunities
Who gets involved
The core group should be the people in roles responsible for understanding markets, customers, and users. This is usually at least the:
product managers
ux researchers & designers
cx & service designers
technology leaders
Other people in roles typically impacted by customer discovery should also be considered, such as:
market research
service & support
customer success & sales
If some ancillary stakeholders can’t participate directly, we can accommodate them through readouts and other feedback mechanisms as needed.
